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The science of creative teams

Every leader can be a creative leader, and every organization can be a creative organization. We help leaders and teams realize their creative potential.
What We Do

LEADERSHIP DEVELOPMENT

The science and craft of creative leadership.

Our approach to developing creative leaders is built upon rigorous psychological science and applied practice in helping leaders and their teams thrive.

 

We work with leaders to build self-insight, and to learn the skills required to drive organizational innovation.

LdrshpDev
Servces

Talent Assessment

Rigorous measurement. Practical insight.

Our science-backed approach to talent assessment does not tell us how creative individuals are, it tells us how they are creative.

 

We use best-in-class psychometric tools to derive accurate, valid inferences about how individuals will create, perform, and lead. Most importantly, our expert assessors put those insights into the language and context of your business.

TlntAssmnt

ORGANIZATION
DEVELOPMENT

The structures and processes that enable creativity.

Creative performance means something different to every organization. With deep expertise and experience in organizational psychology, we equip our clients with the tools to define, measure, and encourage the kind of creative performance their business demands.

OrgDev

WHY
BASIL?

Meet the Team

As an herb, basil is cultivated on almost every continent and within every culture on the planet. Despite its common roots, basil adds flavor in unique ways to all the world's cuisines.

This versatility and adaptability makes basil the perfect metaphor for creativity. Its elements are universal.  Its application is always novel.

Who We Are

CONTACT US

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Contact
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